Discovery last year to head up its North America consumer products and e-commerce business, has been named head of global e-commerce. In Latin America, Preston Lewis will stay on as head of consumer products in the region, working with Oberschelp to guide retail strategy and build retailer relationships across all of the Americas.įormer Apple exec Samantha Bushy, who joined Warner Bros. And Jessica Elliot, WBD’s director of global brand product, takes on fashion, footwear and accessories. Discovery Consumer Products alum Carolann Dunn will lead a new home, food and health & beauty category.

Catherine Bachmaier continues to head up the company’s toys and licensed publishing business. Three category-focused execs will now report to Oberschelp. He will also continue to oversee global brand product, franchise management and marketing. Robert Oberschelp, who joined WB in 2019 after working in licensing and brand development positions at Disney and NBCUniversal, is now head of consumer products in North America.

He was formerly VP of strategic planning, finance and operations at Warner Bros. Julian Moon, a 26-year WB veteran, will now serve as head of consumer products in EMEA and APAC. Pam Lifford (pictured), president of WBD global brands, franchises and experiences, will lead the division. The new structure will see one executive manage multiple international regions and portfolios, with a focus on building an international e-commerce business and broadening the reach of WBD’s franchises, including kids and family-skewing IPs from Cartoon Network and DC. Discovery has assembled a new international leadership team for its consumer products business, integrating the previously autonomous Warner Bros.

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